• You don't have to be a writer to be an author
• You can author a book in six weeks or less
• You don't have to be an expert on the topic to become an author on the topic.
• You don't have to write about what you know, you can write about what you would like to know -- I'll show you how

Thank you for your enlightening E-mail relating to aligning our values with our book. That was one of the most helpful aspects of our coaching call on Friday, for me. Your thoughtful sharing as it relates to responsibility, priority, relationships and creating outward manifestations based upon our God aligned vision resonates at depth within me.
-- Yolonda Terrence (PM Self-Publishing Student)

Philippe is on the cutting edge of web-based marketing, publishing, and human motivation. He gave me guidance and creative direction in the crafting of my book to make it a powerful product. He showed me how to create a business out of my intellectual property. Finally, he opened up his contact resources to me and introduced me to some of the world changers that I could have never met on my own.

I am confident that the results of my experience with the Philippe Matthews SHOCKcoaching program will make me a million dollars.

The return on my investment from working with Philippe Matthews is out of this world!

Sincerely

Mark Edward Davis
(Author, Serial Entrepreneur)

• Productizing your knowledge
• Title creation
• Subtitle creation
• Cover design
• Edit and layout
• Getting testimonials
• Producing a forward
• Getting your ISBN # & Library of Congress #
• Legal entities
• Choosing the right IP (Intellectual Property) attorney vs. General attorney
• Chapter/TOC production
• Copyrights & trademarks
• None-traditional funding sources
• POD (Print On Demand) vs. traditional printing

• Galleys, reviews & testimonials
• Producing your book signing
• Promoting your book
• Website production and marketing sales letter
• Setting up your shopping cart
• Protecting your assets
• Selling and promoting your book on Amazon.com
• E-book production
• Producing your media kit
• Online sales letters
• Using autoresponders and e-mail for sales
• The art of producing effective newsletters
• Pre-selling your book before it's published
• Producing your first book production team

Learn How to Protect Your Words, Thoughts and Ideas Before You Publish Them!

On this content-rich Teleseminar Download, Richard will teach you the following:

	The difference between copyright and trademark
	What you can and can't trademark
	How to get quotes, testimonials and excerpts from other authors and books without getting sued
	What documents you need in place to secure your book cover when working with graphic artist and photographers
	How not to get your website held hostage by your webmaster
	What legal entity you should use to set up your publishing empire
	How not to get your information stolen from competitors
	What to do if you end up in a copyright infringement lawsuit
	How to properly cite quotes and book excerpts
	How not to fall victim of cyber squatting
	Exactly what are the new SPAM LAWS?
	The two most important documents you must have on every website
	How to pre-protect every thought, word and idea you have or may have

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ABOUT RICHARD C. BALOUGH

Richard C. Balough advises start-up, small and medium-sized companies in e-commerce, licensing, trademarks and copyrights, privacy, libel, trade secrets and corporate formation. He carefully listens to his clients and provides individualized solutions in a cost-effective manner. In addition to his private practice, Mr. Balough serves as the associate director of the Center for Information Technology and Privacy Law at the John Marshall Law School in Chicago, one of the first post-graduate level programs to offer legal research and policy analysis in information technology law and privacy law.

With more than 20 years of experience in counseling, negotiating and litigating complex technical and financial matters, his sophisticated client base includes:

• Software development companies
• Internet service providers
• Web site design firms
• Marketing and advertising firms
• Start-up companies

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Would you like to learn the power of publishing and publicity from Rick Frishman; best selling author, publicist and speaker? He works with and trains authors, entrepreneurs, and business owners to get more visibility for themselves and their businesses by leveraging the magic of publicity.

Rick is most famous for launching a book series that has since made publishing history, Chicken Soup for the Soul; co-authored by Mark Victor Hansen and Jack Canfield.

On this content-rich Teleseminar Download, Rick will teach you the following:

	What every author must know before even writing their book
	How to network your way to free publicity
	How to get publicity for your book while its still at the printers!
	How to get celebrity endorsements for your book without paying a dime!
	The magic marketing secret to producing your media kit!
	How to know if you are being jipped by a bad publicists
	The power to get free publicity
	How many times should be you mention your website in an interview
	The purpose of a press release
	What percent of authors who actually make a living at writing books
	What is the best thing you can do after a show to promote your next appearance
	What phrase do you never say when being interviewed

ABOUT RICK FRISHMAN
President, Planned Television Arts

Rick Frishman, president of Planned Television Arts, since 1982 is the driving force behind PTA's exceptional growth.

In 1993 PTA merged with Ruder*Finn and Rick serves as an Executive Vice President at Ruder*Finn. While supervising PTA's success, he has remained one of the most powerful and energetic publicists in the media industry.

Rick continues to work with many of the top editors, agents and publishers in America including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books.

Some of the authors he has worked with include Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Rick joined the company in 1976 after working as a producer at WOR-AM in New York City.

He has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications.

Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association.

He and his wife Robbi live in Long Island with their three children, Adam, Rachel and Stephanie, and a cockapoo named Rusty.

Rick is a regular contributor to Peter Montoya's Personal Branding Magazine and is the co-author of GUERRILLA MARKETING FOR WRITERS: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books 2000), and co-author of the national bestseller GUERRILLA PUBLICITY: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars with Jay Conrad Levinson and Jill Lublin.

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Learn How To Professionally Package Your Book And Marketing Materials with An Exclusive SHOCKcoaching TeleSeminar with Marketing Expert, Jared Silver!

If you're an author or small business owner - if you provide a valuable product or service to others - if you're serious about massively increasing your sales and success...Jared Silver is someone you need to meet. Known in the advertising and marketing world as the "Straight Shooter", Jared can help you zero in on your target audience, sharpen your sales copy, and hit your best prospect right Between the eyes with highly impactful advertising materials that work...like magic! His At-A-Glance strategies will Get You Seen...and Get You Sales!

HOW DOES MARKETING RELATE TO YOUR SMALL BUSINESS?

Marketing is to the small business owner - what a high performance engine is to the Indy Race car driver. Marketing propels your business forward. Marketing is to your business - what software is to a state-of-the art computer. It brings that marvelous machine to life providing full functionality. Marketing provides to your business - what an oven provides a master pastry chef. After the key ingredients are expertly blended together...a consistent, controlled and measured amount of heat must be maintained before you can achieve the desired result. Can you operate a business without an effective marketing program? Of course you can...and many people do. It's one of the primary reason for the extraordinarily high failure rate of new businesses. We DON'T want you to follow that path.

This Straight Shooter is a Direct Response Marketer who provides his clients the targeted marketing stategies and attention grabbing advertising materials they NEED to get the sales they WANT.

Make sure your internet connection is ready for this phone call. Jared will be SHOWING and TELLING us how "eye grabbing" photographs, attractive graphicdesign, captivating headlines and engaging sales copy are utilizied effectively to grow a small business. FREE special reports and special pricing on e-books will be available to you as a participant.

ONE OF THE BIGGEST CHALLENGES YOU'RE FACED WITH AS A SMALL BUSINESS OWNER is getting the attention of your ideal prospect. Jared explains: "We live in a society that's on information overload. To survive we've all learnedto filter out the majority of the THOUSANDS of advertiisng messages that bombardus daily. Unfortunately, as a small business advertiser...that can make us a really small fish in an ocean of marketing! It doesn't matter how great or revolutionaryyour product or service is - if people can't see you - you're lost at sea. Wait! ...it gets worse. Statistics tell us that when you DO get the attention of
your "ideal prospect" that window of opportunity lasts for a mere 1 to 4 seconds. Your prospect's decision to learn more - or move on, to buy now - or saybye, bye is made in 4 seconds or less! Sorry folks, that's all the time we get.

What the Straight Shooter does is utilize time tested marketing principals to develop a proprietary marketing strategy for each client. He then merges that strategy into the design of At-A-Glance™ direct response advertising materials. Says Silver, "It's very simple really. FIRST we get you noticed THEN we make an offer that we know your client wants...then a purchase is made! How do we know what your client wants? We merely do a bit of "market research"...we ask them. Many people make the process much harder than it has to be. We'll talk about that on the upcoming call."

ABOUT JARED SILVER

An award winning child artist, Jared Silver painted, sculpted, and photographed his way from kindergarten through college. At age 12 he invested 55¢ in a "Kodak Tri-Chem Pack" which allowed him to develop his first roll of film. The simple yet fascinating experience of watching an image of the family dog appear under the dim glow of a small red light bulb launched him on a lifetime journey in photography.

Shooting professionally by age 16, he earned enough dollars to support his photography (and motorcycle) hobbies.

In college, (early 1970's) Jared studied art and psychology. Apparently producing art for art's sake was't enough. He needed to know WHAT - HOW and WHY art had an affect on people. A logical evolution on the path of becoming amarketing / advertising professional.

In 1978, shortly after the birth of his son, advertsing photography became Jared's full time career. By the late 1980's his client list included: AT&T, Abbott Labs, Brunswick Corporation, Cuisinewear, Duraclean Int'l., Goelitz Co. (Jelly Belly, jelly beans), Kitchens of Sara Lee, Washburn Guitars, Solo Cup Co., Wyler Foods.

In the early 1990's Jared broaden his focus. Straight Shooter Photography became Straight Shooter and Associates. Adding the talents of long time associates from the advertising community SS&A could now offer fine logo design, package and graphic design, video production and most recently website design. Jared simultaneously began learning ABOUT and studying WITH the masters of marketing. That list includes famous copywriters, and sales professionals (past and current); Claude Hopkins, David Olgilvy, Zig Zigler, Dan Kennedy, Joe Sugarman, Jay Abraham, Robert Allen and Mark Victor Hansen. Jared's current passion is creating MARKETING STRATEGIES - supported by powerful advertising WORDS - and PICTURES that will motivate YOUR buyer to action. He says, "Sure, a picture is worth a thousand words.
A strong advertising photograph with attractive graphics will stop the right prospect and make em' ask, "Hey, what's this about?" That's the part that happens in 4 seconds or less. That's always a fun challenge, but after they're hooked, I'm going to want those thousand words - I need my headline and body copy - to reel em' in and make the sale!"

# # #

Learn How To Unlock the Power, Process and Extreme Profits of
Print On Demand Publishing with An Exclusive SHOCKcoaching TeleSeminar with Best-Selling
Print On Demand Author of Life Lessons for My Sisters, Natasha Munson!

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On this content-rich SHOCKcoaching™ MP3 Teleseminar Download,
Natasha will personally teach you...

	The Benefit$ of Self-Publi$hing
	What Type of Writer Will You Be?
	What fiction writers must do and what non-fiction writers must do
	What every book must have
	Steps to learning the publishing industry
	Where to go and what to do after you have written your book
	The success of self-publishing and Print-on-Demand
	Preparing your manuscript for POD publishing
	Turning your self-published book into a house published book!
	The Benefits and Drawbacks of Self-Publishing, Traditional Publishing and Print on-demand Publishing
	What Every Successful Author Must Know for landing an agent, getting a book deal, securing publicity and creating sales.
	How to begin the writing process, structure your work and create a 'must-have' book.
	The Publishing Process - The Benefits and Drawbacks of Self-Publishing, Traditional Publishing and Print on-demand Publishing. Includes a timeline of what to do and when
	Tools of Survival - What every book needs to be successful. Learn how to choose the best editor, printer, and how to write back cover copy that sells your book!
	Limited Budget, National Publicity - Strategies you need to know to promote your book on a limited budget
	Purpose Plan - Create your own marketing plan that takes you from concept to speaking engagements. Learn how to maximize your gift and be successful in the industry
	...and much more!

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ABOUT NATASHA MUNSON

I never intended to write a series of books. My goal was to save my teenage cousin from making some of the same choices that had led me to living a life I hated. I wanted to find a way to reach her heart without preaching or yelling at her. So I began writing down all the lessons I had learned in life. I wrote about everything I had endured. I wrote every piece of wisdom I wished someone had shared with me about life, love, money and relationships. I put my heart and soul into my lessons. Then I realized that these lessons could help other women as well. My goal is to empower women by helping them live lives in which they smile in their sleep, love as though they had never been hurt, and create lives they love!

My book developed into a self-publishing success. I became the “poster girl” for iUniverse and sold over 20,000 copies of Life Lessons. Then my dreams expanded and I sold Life Lessons for My Sisters: How to Make Wise Choices and Live a Life You Love! to Hyperion. Now I have a chance to reach even more women.

# # #

ADDITIONAL SPECIAL BONUS DOWNLOAD
WHEN REGISTER:

If you join right now, you will receive exclusive audio download with the most successful internet marketer and product developer in the world!

Philippe,

I pray that you enjoy my humble first attempt at authoring. You were my inspiration; you were the incentive to bring it forth. Please know that, in a profound, way you have made this possible. Keep me in your prayers as I take on this awesome responsibility God has placed upon me to get this book into the hands of His/Her children.

I am here for you in any way possible to support your powerful SHOCKwealth™ Process, because I know the value it offers for my brothers and sisters everywhere.

My prayer for you is that you come into the full realization of the power of God that dwells within you and allow that realization to foster the life-transforming insights that have come from, and continue to emerge from, you as a channel through which the world shall experience the abundance as God.

God bless you, Philippe

With great respect and love,

Sheila Gautreaux-Lee
(Interfaith Minister, Licensed Unity Teacher, Inspirational Speaker, Workshop Facilitator and Director of the Center for Metaphysical Studies at Christ Unity Church, Sacramento, CA)

• IMMEDIATE DOWNLOADS: You will receive five (5) bonus audio downloads from my SHOCKauthor experts: Natasha Munson, Jared Silver, Rick Frishman, Richard Balough and Fred Gleek
• Unlimited e-mail support
• Philippe Matthews' Personal Phone Rolodex: The direct phone numbers of my personal contacts in self publishing
• 30 Minutes of free SHOCKcoaching from Philippe Matthews at the end of your course! ($250 Value)

• Plus, you will get access to Philippe's personal SHOCKauthor resource website, containing book templates and more!

Additionally,
Receive FREE Audio & Content
Updates for Life!

Every time there is a new updated recorded SHOCKauthor lesson, you will automatically receive an e-mail with the new updated information, including handout material.

NOW ONLY
$199
(For A Limited Time)
Reg: $398

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